Closing the marketing loop with artificial intelligence

Advertisers must plan their entry into artificial intelligence. This was the rallying cry from SY Lau, SEVP of Tencent and President of Online Media Group (OMG). He was speaking at the 2016 Ninth Tencent MIND Conference where he laid out a three-step plan for brands looking to break past the A.I barrier in their marketing operations. His first piece of advice was reminiscent of advertising's ultimate promise -- be a trusted brand to people. He observed that rich user data is the fuel for the continuous growth of all brands in this period of digital sophistication.