AI has entered the business world. What happens next?

Machines can now speak, read, retain knowledge, interact with people, and identify objects and patterns. It's no wonder that companies in lots of industries--health care, finance, retail--are pouring billions of dollars into AI. It blurs the lines between capabilities such as knowledge, skills, and processes, for instance, and it changes how companies think about sourcing and sharing data. To gain an advantage from AI, it helps to go back to basics: What do your customers need? How can machines and people work together to meet those needs?