Starbucks has big plans for artificial intelligence

Starbucks has led the way for not just fast-casual restaurants, but all of retail when it comes to using customer-facing technology in its stores. The company was the first major chain to integrate digital payment into its app, making it a common sight to see people pay by holding up their phones to a scanner. That happened well before payment via phone become a relatively common thing, and it forced other chains to follow. Starbucks also led the way with Mobile Order & Pay. That technology allows people to skip the line, creating a better experience for regular customers while offering shorter lines for casual visitors.