What Makes Artificial Intelligence Marketing so Powerful?

AI helps bridge the gap between Data Science and Execution. Artificial Intelligence Marketing is an emerging technology that is poised to become an essential part of Marketing strategies in the coming days. But what exactly is Artificial Intelligence Marketing? AI Marketing is a process of utilizing customer data and AI concepts to predict customers' next moves and perk up the customer journey. It enables marketers to build a clearer picture of their target audiences so as to provide them with what they anticipate.