Using artificial intelligence in retail demand management (in real life)

Turn on your TV or fire up a web browser and, within just a few minutes, you'll come across a commercial for a product with some element of artificial intelligence inside it that makes it special. In consumer goods, it could be a low-end smartphone or a high-end refrigerator. You'll find plenty of software in commercial settings that "leverages the power of AI" in every sphere of human commercial activity. But of course, most claims of "AI" are little more than hyperbole, comprising a few algorithms that could have been coded by an undergraduate Computing Science freshman. The reasons are obvious enough, especially considering the fact that a business is literally better-valued if it claims to be using artificial intelligence.