Predictive analytics: What are the challenges and opportunities? 7wData

In August 2016, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices. Part of this wide ranging report seeks to discover just how automation and AI have changed analytics in marketing. Time was identified as a business's most precious resource. Being able to streamline the marketing function through automation and, in particular, the analytics portion, was something executives deemed hugely valuable. But is automation driving out innovation and originality?