Announcing Sentient Ascend - AI Enables Marketers to Enhance Conversion Rate Optimization

San Francisco, Calif.: Sentient Technologies, the provider of distributed artificial intelligence (AI), today announced Sentient Ascend, the first conversion rate optimization (CRO) solution that uses AI to evolve winning designs for online marketers. Improving testing speeds by as much as 100 times or more over current A/B and multivariate testing solutions, Ascend gives marketers the freedom to try many more copy, image, design and interaction changes to accelerate the path to increased revenues and conversions. Existing A/B testing tools can only evaluate the impact of one marketing idea at a time and require substantial traffic to achieve a result, and existing multivariate testing solutions require even more traffic to test a limited number of changes. With Ascend, marketers can test dozens of ideas simultaneously, and the AI determines not only which individual changes are helpful, but also which combination of changes achieves the best results. Some early Ascend customers are testing millions of potential design combinations at once.