iTrend uses Watson APIs to help clients understand business trends - Watson

February 15, 2017 Written by: Susan C. Daffron The team at iTrend wanted to help their clients get more from their unstructured data, which led them to work with IBM. Using IBM Watson APIs, iTrend distills massive volumes of unstructured client data and turns it into information they can use in real time. Using a combination of Watson APIs, iTrend built a platform that delivers intelligent observations based on a client's business and its products. This solution helps their clients better understand customers, expand into new markets and discover new revenue streams. The solution provides their clients with a list of issues that they can address to achieve a particular outcome, such as increasing sales.