7 ways AI innovations make life easier for fashion companies and fashionistas alike

Geeky has never been so glamorous. To help shoppers find fashions that fit their bodies, budgets and styles, more retailers are turning to artificial intelligence (AI). As one of today's hottest technology trends, AI translates vast volumes of retail big data into rich, actionable insights, so executives can make smart decisions faster. AI has evolved into a strategic asset in retail, as the sector faces overwhelming upheaval. Amid the blistering pace of innovation, and empowered consumers who expect omnichannel excellence, affordable fashions and personalized marketing, AI guides retailers by delivering fact-based intelligence to delight shoppers.