Podcast: Use cognitive analytics to reveal data's hidden patterns

First there was analytics; then there was cognitive computing. Put them in a blender and the result is something completely new: cognitive analytics. "We see cognitive analytics as the way in which the human brain approaches a problem," says Stuart Gillen, director of business development at SparkCognition Inc., an Austin, Texas, company that creates products powered by artificial intelligence to enhance cybersecurity and leverages machine learning technology to predict equipment failures before they happen. "Rather than being focused on one particular technique, where we see a lot of artificial intelligence organizations going, we use a variety of different patterns and learn from them." Developers within corporate IT will play a key role in integrating cognitive analytics services with existing data stores and incoming data streams.