5 Ways AI is Affecting Content Marketing - Chief Marketer

The role of AI in marketing has increased rapidly in the last 5 years. AI-powered marketing is making many marketers work easier by delegating a heavy load to machines while giving marketers the opportunity to refocus their efforts on purely marketing matters, hence, allowing them more time to address any sort of challenge that comes their way. AI is continuously evolving, and with it, marketer's ability to construct highly insightful campaigns. Data-driven decision making is the way forward for many organizations to achieve business goals. Research conducted by the MIT Center for Digital Business, revealed that companies that are data-driven had 4 percent higher productivity and almost 6 percent higher profits than the average. This should not come as a surprise since the decisions are made on the basis of verified and empirical data instead of impulsive guesses.