PAGEMAJIK - Publishing Workflow Management System, Content Management System and Digital Asset Management System

The rise of technology has provided publishers with access, for the first-time, to detailed information about trends in the marketplace and the changing needs of their customers. Being able to study and understand consumer interests as they happen is vitally important to publishers in order for them to continue to remain an essential player in the marketplace. Unfortunately, as many companies lament, the sheer volume of data coming in makes it nearly impossible for human analysts to evaluate properly on both large-scale and granular levels.In order to better understand and respond to the results of this information dump, publishers must rely on an automated system that can analyze the data and provide insights that better inform human decisions on what type of content to publish, how and when to publish, and even where to release this content. The best way of handling the analysis of this information is through machine learning software, made famous by IBM's Watson. How machine learning works is the software is provided with a model or set of functions desired by the creator and, as the software performs that set of functions, it learns from the data it is analyzing how to better perfect the model.