Experts in-the-Loop at Stitch Fix

Imagine your job is to personalize search results on an e-commerce site for returning customers, classify the presence or absence of pedestrians in street photos, or develop an app that translates languages. In all of these cases, a basic ingredient is a dataset of annotations provided by a human. For any company seeking to personalize experience for its customers, combining human computation with algorithmic computation is essential. This is also true for Stitch Fix. At Stitch Fix, we recently launched Stitch Fix Freestyle, our direct-shopping experience, where our algorithmic recommendations are now directly shared with clients in their own personal shopping feed – a different approach from our original Fix experience, where a team of expert stylists determined what should go in the client's Fix.