Amazon's 'Echo Look' Could Snoop a Lot More Than Just Your Clothes

The new Amazon Echo Look seems like a logical enough extension of Alexa, the company's AI-powered digital assistant. Previously, Alexa lived inside speakers. That progression belies just how much more the Echo Look could know about you than other Alexa hardware does--especially if Amazon ever unleashes the full power of its machine learnings smarts. Amazon envisions the Echo Look as a way to get fashion advice. Command it to take a photo of you, repeat across various clothing options, and get a recommendation of what you should wear. Along the way, Amazon will also suggest clothing you might want to buy.