How to Improve Your Social Media Marketing with AI

In the past, it was fairly easy to gain visibility and engagement on social media. But as the number of users and platforms increased quickly, competition stiffened. Moreover, social media has evolved from a place to connect with friends into a full-fledged publishing and advertising channel. It can get overwhelming to track countless metrics, like reach, engagement rates, and more. Since everybody is competing for limited audience attention, you need to keep a tab on your competitors' metrics as well.