Machine Learning & Its Role in Retail

So why is this relevant to retail and how can it improve in-store sales? Retailers can now predict buying behavior with a greater degree of accuracy by understanding what products their shoppers are engaging with and how, whether they are trying on a product or simply picking it up. Machine learning principles can identify human actions of both shoppers and employees, including crouching, bending, reaching overhead, and the like, all the way down to analyzing what aids are being used – carts, bags, brooms, mops, and more.