AI, Behavioural Economics And Marketing Converge - Disruption Hub

In a recent post, we explained the emerging field of intelligent nudging. Nudge theory has been popularised through the works of Richard Thaler et al, yet in reality nudge techniques have been a part of human society for hundreds of years. Thanks to AI, nudge techniques are getting smarter and smarter. At the moment, intelligent nudging is in the very early stages of development. But, according to Jez Groom, founder and Chief Choice Architect at Cowry Consulting, AI has catalysed a new breed of nudge.