5 questions retailers should ask before using the Internet of Things in stores

McKinsey estimates that by 2025, the potential economic impact of the Internet of Things (IoT) in retail could be anywhere from $410 billion to $1.2 trillion annually. This means, if you're a retailer considering IoT adoption, it's not a question of "if," but "when." But introducing IoT to the store requires a lot of time and resources. So before you begin investing in automated checkouts, smart customer-relationship management, robotics, in-store personalized promotions and more, here are five questions you need to ask yourself to ensure your business is ready. IoT offers many potential benefits to retailers, but IoT for IoT sake won't move margins, or drive customer loyalty.