Four Things About Artificial Intelligence That Marketers Need to Keep In Mind In 2018

Farewell 2017, a year in which marketing technology really took off and where both consumers and marketers alike started to experience the potential of artificial intelligence in our daily personal and professional lives. Thanks to our new voice-operated companions Alexa and Siri, and advanced analytics tools based on machine learning becoming increasingly accessible, we all caught a glimpse of the exciting future driven by AI. Certainly, interest in AI among marketers this past year was the highest it has ever been. It was difficult not to stumble upon some discussion about AI and marketing in every conference, blog, trade press article or pitch. That's a very healthy interest, and we should encourage it into the new year. However, AI hasn't yet lived up to all its promises (and hype).