It's a Marketing Mess! Artificial Intelligence vs Machine Learning

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There are many types of analytics that are used in the security world; some are defined by vendors, others by analysts. Let's begin by using the Gartner analytics maturity curve as a model for the list, with the insertion of one additional term slotted in the middle of the curve: Behavioral Analytics. Descriptive Analytics (Gartner): Descriptive Analytics is the examination of data or content, usually manually performed, to answer the question "What happened?" Baikalov explains that descriptive Analytics is the realm of a SIEM (Security Information and Event Management system) like ArcSight: "these systems gather and correlate all log data and report on known bad activities." Diagnostic Analytics (Gartner): Diagnostic Analytics is a form of advanced analytics which examines data or content to answer the question "Why did it happen?",

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