Apple event: What to expect from the new streaming service and news product

On Monday, Apple is expected to announce something altogether different from its typical new products that consumers can touch and feel: A subscription service that in some ways resembles Amazon Prime and will include Apple's own films and television shows with Hollywood stars including Reese Witherspoon, Jennifer Aniston and Steven Spielberg. Usually, when Apple holds big, splashy press events, it unveils a new product like the iPhone or the MacBook. For years, Apple's business has centered around the iPhone, but sales of that once-revolutionary but now commonplace device have slowed. And the entire world of computers has been flipped on its head. Apple has been diversifying beyond hardware, selling iCloud storage to its customers, a $10 a month music streaming service and movies and television shows through iTunes.