Kroger Uses AI to Pair an Image of Your Fridge With a Recipe

The grocery chain and agency 360i recently launched a Twitter account called Chefbot that can identify up to three foods in user-submitted images and search a database of recipes for the best match. The makers claim the bot is trained to recognize 2,000 ingredients and pulls from a log of around 20,000 recipes. While the tool is fairly rudimentary for now, Kroger has big plans to grow it into something more sophisticated over time, along with 360i and tech partners Coffee Labs and Clarifai. The creators plan to incorporate every interaction the bot has into its training data in order to make future iterations more accurate at identifying foods and customizing recipes. "Over time, Chefbot will continuously learn and improve, and we're excited about how the experience will evolve and can eventually integrate into Kroger's mobile app," Menno Kluin, chief creative officer at 360i, said.