What Lies Within

When Richa Kar and Kapil Karekar started Zivame in 2011 as an online lingerie marketplace, the goal was simple – to give women a platform to uninhibitedly and effortlessly shop for intimate wear. Over the years, it has emerged as a women-centric brand adding other product verticals, including active... You must have an active subscription to view the content and the comments on this page. Please click the "Subscribe" button or the "Login" button if you already have an account. Over the past few months, a Walmart neighborhood market in New York's Levittown area has been quietly transforming.