Adobe Target gets more personalized thanks to AI

Personalized experiences today are okay for the most part. But it can get a lot better, like that true one-to-one experience we all yearn for, yet seems so elusive. Adobe thinks they've cracked that nut with the latest updates to Adobe Target and I can't argue they are moving in the right direction. Not every website is personalized. Whether it's the lack of technology or a lack of strategy, many still don't offer a personalized experience.