Apple leverages AI

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. At its annual Worldwide Developers Conference (WWDC) in San Jose, California, on Monday, Apple offered a first look at iOS 11, the next iteration of its OS. The upcoming updates are focused largely on technologies, such as artificial intelligence (AI) and machine learning, that make it easier for users to interact with their devices. The voice assistant, which reaches 375 million monthly active users globally, will be the overarching interface that ties together Apple's multiple operating systems: iOS, macOS, tvOS, and watchOS. Siri is being supercharged with deep-learning capabilities, meaning it can change intonations to sound more expressive and natural; it can also translate from English into several other languages.