The Impact of AI on Content Strategy - Qordoba Blog

Content strategy is spiced a little differently depending on who you talk to -- goal-setting, creation, publication, governance. Whether a piece of content in question is an article, a single sentence, or an illustration, the words that in or around that piece matter deeply. They can delight or derail someone's interaction with your brand. Whether we're talking or reading, we always dissect more than just the words used in the moment; we also consider context (e.g. For an organization, thinking about this bigger picture in communication is what helps you win the heart of your audience.