How Retailers Use Artificial Intelligence to Know What You Want to Buy Before You Do – IAM Network

MIAMI, FLORIDA – AUGUST 19: A sign is seen outside of a Target store on August 19, 2020 in Miami, Florida. The Terminator, a symbol of artificial intelligence run amok, famously declared that he would be back. Three and a half decades later, it turns out repeat business is at the heart of AI. In the years since, consumers have grown more comfortable sharing their data, especially as they crave more personalization. Now, with Covid-19 propelling shopping online--replete with tracking cookies and apps--we've reached a key moment.