Apple just got deeper into AR with purchase of eye-tracking tech firm

The iPhone 7 and 7 Plus were released on Sept. 16, 2016. The iPhone 7 models featured new hardware updates and an updated 12 megapixel rear-facing camera. Notably, Apple removed the 3.5 mm headphone jack in the 7 and 7 Plus models. SAN FRANCISCO -- Apple wants to make AR a reality. Three weeks after it unveiled ARKit, a new augmented reality developer kit that would help Apple app developers integrate this technology that overlays digital images on the physical world, and Apple CEO Tim Cook singed its praises, the company has acquired SensoMotoric Instruments, a German developer of eye-tracking movement technology.