What Separates Leaders from Laggards? Increasingly, It's AI

In the years since the term "digital business" emerged, so too has our understanding of digital maturity. As it turns out, you don't get to the right-hand side of the maturity curve by merely collecting and using operational data to make business decisions. Companies now have access to entirely new categories of more meaningful data: unstructured data, Internet of Things (IoT) data, images, social data and more. Still, high data volumes do not equal digital maturity. Businesses need to know which data matters, and they need to be able to access and use it to operate with precision.