SAG-AFTRA strikes deal for AI voice acting in video games at CES 2024

SAG-AFTRA, the union representing thousands of performers, has struck a deal with an AI voice acting platform aimed at making it easier for actors to license their voice for use in video games. Under the deal, which was announced during a press event at CES 2024, SAG-AFTRA members will be able to work with Replica Studios to license their voice to game studios. Duncan Crabtree-Ireland, the union's top negotiator, said that the agreement "paves the way for professional voiceover artists to safely explore new employment opportunities for their digital voice replicas." The agreement comes as Hollywood is still grappling with the use of AI. Last year, SAG-AFTRA reached a deal with Hollywood studios that included AI protections following a months-long strike.