Sentiment Analysis: Customer feedback the life air of business

A satisfied customer is the life air of all successful businesses. Every business has one common goal in mind: how to continuously improve customer satisfaction, retain existing customers, and attract more customers. Therefore, customer feedback plays a pivotal role in helping a company understand its customer sentiment about a product and services. With the help of Natural Language Processing (NLP), a company can quickly perform sentiment analysis to gain insightful information about their customer behaviors, patterns and make recommendations. Sentiment Analysis is an extensive and influential topic in natural language processing (NLP) and Machine Learning(ML). Sentiment Analysis is the process of examining a piece of text for opinion and feeling.