Google's new voice is Roku

Google looks to make a big splash at the 2018 Consumer Electronics Show, touting the Google Assistant. Apple TV has Siri, Amazon's Fire TV has Alexa, and now, Roku has joined forces with the Google Assistant to bring an established voice to its popular streaming players and branded TVs. Roku, the No. 1 streaming player, had offered its own voice search, but Google's Assistant, generally accessed via Google Home speakers, is more widely used by the public. Roku, in announcing new products for the fall Monday, didn't specify a time frame for the change, only saying it would be "soon," and for most existing devices. Additionally, the Roku TVs will have more functionality with Google, allowing viewers to say "Hey, Google," to turn their TV on and off, turn up the volume, mute, switch inputs and change channels, but only if the set is connected to an antenna.