The Real Reason Sales and Marketing Teams Use AI

Did you know that only one percent of cold calls even lead to an appointment, according to a popularly cited study by Baylor University's Keller Center for Research? The problem with cold calling is that it lacks a personal touch. Most of the time, the sales rep doesn't offer anything the customer wants, because they don't know what they want. You may not have considered this before, but incorporating artificial intelligence (AI) into the process could actually improve results by delivering customer insights to sales reps, ensuring they only contact interested individuals. So while much has been made about AI's ability to automate routine processes, comb through mountains of data and even do more complex tasks, such as writing standard news content, it can also help sales teams provide a truly personalized approach at scale.