Google launches Recommendations AI ecommerce tool in public beta

During its Cloud Next 2019 conference, Google unveiled Recommendations AI, a fully managed service designed to help retail-oriented businesses deliver personalized product recommendations to their customers. Beginning today, following a lengthy preview period with early adopters that include Sephora, Boozt, and Digitec Galaxus, Recommendations AI is available in beta to eligible Google Cloud customers. Google says Recommendations AI was informed by work across properties like Google Ads, Google Search, and YouTube. Using machine learning to dynamically adapt to customer behavior and changes in variables like assortment, pricing, and special offers, it ostensibly boosts click-through rates and conversions on web, mobile, and email while increasing the revenue driven by recommendations and total revenue per visit. Thanks to "context hungry" deep learning models developed in partnership with Google Brain and Google Research, it's able to draw insights across tens of millions of items and constantly iterate on those insights in a real-time way.