Expert: The dark side of AI for brands - Internet - BizReport

Kristina: While most of us are focused on the positives of AI - better targeting, more personalized experiences - there is a darker side to the use of AI. Michael Fauscette, Chief Research Officer, G2 Crowd: The simplest and one of the most dangerous dark sides relates to security and hacking. With the increasing growth of hacking / criminal activity including government sponsored efforts, the probability that AI will be used to create anything from adaptive or situational malware that learns and changes as you try to detect and fight it; to malware that invades a network or system and sits in the background learning the best time to deliver its payload. Intelligent security is the white hat version of AI and its opposite or black hat, adversarial machine learning will surely kick off an arms race. Kristina: But the deep learning opportunities through AI are supposed to be a help.