What Machine Learning Can do For Retailers Today

At its simplest, machine learning (ML) refers to the capacity for a program to automatically improve, or "learn," as it ingests data to accomplish a specific task or set of tasks. While ML is a subset of artificial intelligence, it's often used interchangeably with AI and conflated with predictive analytics or algorithms. The many uses and applications of machine learning create a lot of confusion about what the term really means, especially at a time when complex algorithms have been able to generate seemingly "intelligent" outcomes for quite some time. Machine learning goes a step beyond algorithms or predictive analytics, and its applications are growing exponentially in tandem with the number of new and existing companies investing in its development. Despite machine learning's advanced nature, it may come as a surprise to smaller and midmarket retailers that ML is by no means out of reach.