IBM Wants You to Know That AI Is Not Futuristic -- It's Here Now

IBM is launching new TV ads this week during the U.S. Open, showing how artificial intelligence and cloud-based computing are technologies that are here today and transforming businesses. The tech giant is rolling out six new ads under two separate campaigns: "Watson in the World" for its artificial intelligence, or cognitive computing technology; and "IBM Cloud" for its cloud platform systems. "We want to position IBM as a cognitive solutions and cloud platform company, and show examples of how IBM is working with real clients today," said Ann Rubin, VP-branded content and global creative at IBM. "All businesses are becoming digital businesses with a strong cognitive element," she said. "With digital intelligence, you can do things you have never done before, and we are trying to show that in these spots." The ads were created by Ogilvy and Mather, and will run on ESPN and ESPN2 during live coverage of the U.S. Open tennis tournament.