Can hyper-personalisation improve the customer experience?

Hyper-personalisation provided by data is now a reality in retail and associated services - and for switched-on companies it can take that personal touch a step further. Emil Eifrem, data specialist and graph database pioneer explains. Customers today expect increased levels of personalisation in their retail purchases and associated services – time is precious, they want to engage with retailers who consistently know them and understand what they want. Today, more businesses are competing for your customers' wallets, and hyper-connected digital consumers have neither the time nor inclination to trawl retail channels. They demand personal recommendations based on their individual preferences, shopping history, interests and social context.