Samsung to buy Viv Labs to challenge Google Assistant

Samsung Electronics has agreed to buy Viv Labs, an artificial intelligence startup created by Dag Kittlaus, Adam Cheyer, and Chris Brigham. You may not have heard of Kittlaus, Cheyer, or Brigham, but if you own an iPhone you've probably spoken with one of their creations: Siri. Apple bought their first startup, a spinoff from SRI International, in 2010. A couple of years later, they left to create Viv. Samsung's move into AI could be seen as a reaction to Google's launch of a new AI assistant on its Pixel and Pixel XL smartphones on Tuesday.