Only 12% of AI Users Are Maximizing It, Accenture Says

A new study from Accenture says just 12% of firms have figured out how to deploy AI to "achieve superior growth and business transformation." In other words, there's quite a bit of work yet to be done when it comes to AI success. The correlation between AI use and business achievement is still positive. As far back as 2019, Accenture noted that top AI achievers see 50% better revenue growth than their peers who are not AI experts. No one is calling for an AI rethink, yet progress seems to be coming painfully slowly in the real-world branch of the AI discussion.