The Innately Intelligent Creed: Paving the Way Towards Marketing Excellence

Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. I've been going back and forth with the concept of innately intelligent marketing for many months now. It may sound like a vague phrase devoid of much meaning, but I promise to illuminate what it means for us marketers. First, the inspiration behind the notion of innate intelligence: I'm a biology and natural science buff and, as you know, our body possesses instinct – We inhabit a wonderous machine that just knows what to do - our immune system knows when to kick in, our metabolism keeps us up and running, we have the ability to heal ourselves.