Playing catch-up in advanced analytics

Among CPG companies' most underused assets are the vast quantities of data they generate. But there's still opportunity to invest in industry-beating analytic capabilities. Consumer-packaged-goods (CPG) companies have increasingly gained access to unprecedented amounts of data, and we expect that this trend will intensify over time. However, most companies are generating very limited insight from these newly found sources, leaving a treasure chest of opportunities untapped. Companies that have already captured benefits from this trove of insight are reaching the next frontier of performance.