Machine Learning: More Common Than You Think

Plus, it's not just for data analysts -- machine learning has real benefits in the lives of the average consumer. Ever wonder how Netflix serves up recommendations for the next movie or how your smartphone knows that you will be driving to work on Monday morning? Those are both examples of machine learning. How is machine learning different from ordinary analytics? With traditional methods, an analyst defines the objective and looks for correlations between the objective and a defined set of data inputs.