Want to smell like the Ender Dragon? We test the Lush Minecraft range
Last spring, one of my favourite brand tie-ins of 2023 saw high-street cosmetics chain Lush team up with Nintendo to create a range of products based around Super Mario. It was a riot of brightly coloured shower gels and super-sweet fragrances, including a divine Princess Peach body spray that I'm still using because screw gender-based perfume norms. Now, Lush has released a new video game range celebrating 15 years of Minecraft. There are 12 items in the collection, including easily the most literal bath bomb Lush has ever made – a TNT block – as well as Grass and Lava blocks, a Creeper head shower bomb and a Diamond Pickaxe bubble bar, which is genuinely quite hefty despite its diminutive size. The collection is apparently the result of a year-long collaboration with the game's developer Mojang, and it's been a popular project for the company's employees. Lush concepts creative director Melody Morton is a regular player – and she's not the only one.
Aug-13-2024, 11:00:12 GMT
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- Leisure & Entertainment > Games > Computer Games (1.00)
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- Information Technology > Artificial Intelligence > Games > Computer Games (0.68)