Box's Deal With Google Involves a Lot of Machine Learning

People who use Box's service to store their digital documents could find it easier to deal with files with lots of pictures. The enterprise software company said Thursday that it's now using Google's (goog) image recognition technology to power a new service. That service is intended to help its customers who need to identify objects in photos and pictures in their online files. Box (box) CEO Aaron Levie said that the service is suited for companies like retail shops that store images of their department store interiors and what to outline every detail in those photos. Before, those companies would have to use people to view each photo and manually label everything in it, like each individual item on a store shelf.