Big data is driving AI across media

Access from devices to cloud AI APIs is the game changer providing highly powerful and scalable real-time capabilities for processing data. The concept of'machines thinking like humans', has moved beyond theory thanks to the increase in – and increase in access to – massive amounts of unstructured multimedia combined with the low cost of high-power, specifically cloud-based, computing. Essentially, if it weren't for big data there would be no artificial intelligence. "There's a been a huge influx of data with everyone feeding sound, text and imagery over social media which has accelerated our ability to try to find ways to process and understand it," says Ian Hughes, analyst at 451 Research. "Traditional processing and analytics are too slow since it doesn't scale, so research has been pushed into AI as a way of dealing with data."