Visualizing the results of a Market Basket Analysis in SAS Viya

One of the most exciting features from the newest release of Visual Data Mining and Machine Learning on SAS Viya is the ability to perform Market Basket Analysis on large amounts of transactional data. Market Basket Analysis allows companies to analyze large transactional files to identify significant relationships between items. While most commonly used by retailers, this technique can be used by any company that has transactional data. For this example, we will be looking at customer supermarket purchases over the past month. Customer is the Transaction ID; Time is the time of purchase; and Product is the item purchased.