How Marketers Can Get More Value from Their Recommendation Engines

Salesforce software computationally qualifies and ranks leads. Calendar managers visually and acoustically suggest scheduling options and priorities. Practically everything a digitally-dependent knowledge worker sees, hears, or swipes can become a recommendation. That makes simple and engaging user experience design for management key. For Chief Marketing Officers to brand managers alike, the experience of identifying actionable analytic insight will come to resemble binge-watching on Netflix, shopping on Amazon, or swiping left (or right) on Tinder -- an exercise in selecting customized and contextualized options determined by data-enriched algorithms. Analytics-oriented marketing leaderships must recognize that their best people, just like their best customers, want intelligent exposure to meaningful choice.