Prudential's Global Head of AI on 'which algorithm to use and when'

Prudential's global head of AI, Michael Natusch, took to the stage at RE•WORK's Deep Learning in Finance event in London this week to explain the global financial services firm's approach to artificial intelligence (AI) – explaining which algorithm to use and when. Natusch gave a top level view of Prudential's thinking around what AI user interfaces to use in what situations and which algorithms should be applied, depending on the requirements for causation or correlation. He began by explaining the fundamentals of AI (see below image), stating that organisations need three fundamentals: data, intelligent agents (data scientists/algorithms) and user interfaces. Very clearly we need data. On top of data you need some sort of model that sits on top that makes sense of what's in that data.