Microsoft's ChatGPT investment could create 'game-changer' AI

Microsoft (MSFT) is going all in on ChatGPT, an artificial intelligence (AI) technology that could power a new search engine that could disrupt the dominance of Google (GOOG). News site Semafor reported on Tuesday that Microsoft is investing $10bn (£8.2bn) in OpenAI, the artificial intelligence firm that launched the AI generative tool ChatGPT in November 2022. This will value the San Francisco-based firm at $29bn, and industry analysts say that Google should pay close attention to the deal. Microsoft spends billions of dollars every year to try to compete with Google's search engine dominance, but with comparatively low user interaction on Bing they have failed for over a decade. Microsoft has so far failed to replicate the algorithm that powers Google search but if they incorporate the AI generating power of ChatGPT into Bing, or a new search engine, this could be "a game changer", an industry commentator has suggested.